Brent Hoberman

September 2nd, 2009

Brent Hoberman Profile on Linkedin

Background article in The Sunday Telegraph, March 2010.

Brent co-founded in April 1998, with Martha Lane Fox, in the living room of his London flat three years after having drafted the initial idea. Brent was 29 and Martha was just 25. Brent was CEO since the inception of the company. offers consumers airline tickets, car hire, hotel rooms, package holidays, entertainment tickets, restaurant reservations, home delivery, speciality services, gifts and auctions. Brent’s initial vision remains unchanged – ‘to delight customers with great value, inspiration and solutions when they are going away, going out or staying in.’ remains one of Europe’s leading ecommerce companies – and is one of the only startup brands in Europe to regularly feature in the top 10 ecommerce sites in many European geographies.  The company floated in March 2000 when the dotcom bubble was at its peak – the IPO was 40 times  oversubscribed and the price increase during the process was a record for a UK company. acquired 14 businesses after the IPO to supplement the annual growth of the core brand which was over 100% from 1998 – 2004.  Ten years on the company is the number one travel website in Europe and was acquired by Travelocity Europe for $1.1 billion, a division of Sabre Holdings Corporation on 20th July 2005. The most recent estimates for gross bookings in 2005 were over $2.1 billion.

Brent’s leading industry role was recognised by several organisations – these include: Time Magazines Top 25 European digital leaders, Revolution’s Internet Person of the Year and the Institute of Travel Tourism (ITT) Travel Business Person of the Year.

Brent remained CEO of through 2005, until April 2006 when he handed over the CEO position to Ian McCaig and took the position of Chairman and Chief Strategy Officer of Brent’s entrepreneurial vision ensured the customer experience was continually enhanced by the latest innovations in technology. in the press

Brent most recently founded another VC-backed internet startup, mydeco, a  which was founded in February 2007 - the online furniture site that intends to revolutionise the way we shop and design for our homes, encouraging consumers to spend, socialise and play house all at the same time.

Brent is a Governor of the University of the Arts College, London and a Non-Executive Board Director of Guardian Media Group. From January 2007 he took on the role of Non-Executive Chairman of – a travel and leisure social network with over 10 million members, in December 2009, he stepped down from the board of  He is also an angel investor in several internet companies including Viagogo, erepublik, and

In 2009, Brent was selected as one of the World Economic Forum’s Young Global Leaders for the UK

In July 2009, Brent joined The Business Council for Britain

Brent is also an adviser to, Kenshoo, eRepublik, Campbell Lace Beta, and Mobimate

He also cohosts the European Founders Forum – a selection of European digital leaders.

Brent, now 40, was born in South Africa, educated at Eton and holds a MA in French and German literature from Oxford. He lives in central London with his wife, Genevieve, two daughters and son.


In July 2009, brent cofounded PROfounders Capital with Michael Birch, Peter Dubens, Jonnie Goodwin, Rogan Angelini-Hurll and Sean Seton-Rogers. It invests in early stage internet investors – founders helping founders.

Telegraph article on PROfounders

mydeco – Who we are

mydeco is now 35 people strong, and we live in Notting Hill, London. We’ve got a passionate and talented founding team on board, with experience ranging from Community-building and 3D Design to Interior Designers and Architects. Here are a few more people you might like to meet:

David Kelly, Co-Founder

David was previously Vice President of European Business Operations at eBay Inc, where he lead a cross-functional team of over 2,000 people. Prior to joining eBay, David was Chief Operating Officer at where he worked closely with Brent and Martha, and Operations Director at  David was the first CEO of and was succeeded in December 2009 by

Nicole Vanderbilt, CEO

Prior to joining, Nicole was VP, International for Bebo where she ran international product, business development and marketing, as well as the viral invite process globally. Before Bebo, Nicole was at Google as Head of Industry Marketing for EMEA and, later, Head of Marketing for India. Nicole is thrilled to join the wild world of interiors and believes that dimmer switches are a great investment and that magnolia paint is a cop out.

Paul Chudleigh, Chief Technology Officer

Paul is responsible for the whizzy technology that makes mydeco special. Paul held a variety of technical positions at, including Head of Software Development and Head of Technical Architecture. Paul never thought his Computer Science degree would be applied to furniture and accessories.

Investors in mydeco

We’re very proud to have attracted a visionary group of investors, led by Tom Teichman of SPARK Ventures. In addition to Teichman, other investors include Lord Rothschild family interests, Marc Worth, founder of Worth Global Style Network, Edward Atkin, founder of Canon Avent and Yoo Design Ltd, the property development company led by John Hitchcox and Philippe Starck.

In March 2010, mydeco and Profounders joined Marc Simoncini, of Meetic fame and John Hunt to found :

‘We feel that discerning customers get a raw deal at the hands of the big high street furniture retailers and the expensive designer brands.

On the high street today, if you want beautiful designer furniture, you pay through the nose. Not any more

We’re making a stand. We’re taking on the furniture giants to offer you great furniture design at affordable prices. Our ambition is to bring original design to as many people as possible by revolutionising how furniture is sold and how you buy it.

By stripping out the middlemen and connecting you with the furniture makers directly we are cutting the cost to you by 50 – 80%.’

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